I’ve always been interested in the gap between what people say and what they actually do. That curiosity pulled me into psychology and marketing, where I learned how attention, trust, and emotion shape behavior and how those patterns repeat at scale.
That line of thinking naturally led me to data and tech. They turned observation into action, giving me ways to model how people think and build systems that respond intelligently.
Now I focus on connecting those dots. Using insight to design, and design to influence. Whether it’s building products, automating workflows, or mapping new ideas, my work lives where psychology meets systems, turning understanding into something that moves people and scales impact.